The Ahlsell Group is the leading distributor in the Nordics of installation products, tools and suppliers to private and public customers. At Ahlsell category and procurement aims to create a sustainable, competitive, profitable customer offering for all channels. Their focus is on group wide synergies, strategies, processes and digitalization initiatives to obtain industry leadership within GFR, GNFR, Ahlsell´s own brands and sustainability.
At Ahlsell working closely with suppliers is key to sustaining and further develop customer loyalty and satisfaction. Just as at other companies working on that closer relationship, creating insight and speed, has been an area under development. Developing different levels of supplier information management. Digitizing and digitalizing data and ways to communicate and improving attractiveness with suppliers. Differentiating segments of supplies and suppliers, engaging suppliers to adapt to new ways of working. Making sure behavioral data and market drivers are understood and incorporated into supplier communications.
During this session you will learn from Karolina Hagberg Chinell, CPO and member of the Group Management Team, how Ahlsell have strengthened their supplier relations through digitalization.
You will learn
- How have Ahlsell chosen to structure supplier communication?
- How have suppliers reacted to changed ways of working?
- What does digitalization mean in this area?
- Which have the biggest changes and lessons learned been during the digitalization journey?
- How have the work procurement do affected and strengthened the Ahlsell market offer?
Speaker: Karolina Hagberg Chinell, CPO and member of the Group Management Team, Ahlsell
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